I thought that George H W Bush's ads on Michael Dukakis would be one of the worst campaign ads in history (especially those pertaining to defence and Willie Horton). But that is the presidential race.
In the senate, one of the most controversial has been the "Harold Call me ad!" pitted by Bob Corker's camp. This was probably what cost Harold Ford Jr. the election of 2006. I can recall the GOP bet painting the Democrat as out of moral values.
But that has been until yesterday. Now, the 2 women of a neighbouring state, North Carolina are also as vicious if not more vicious. Elizabeth Dole paints her democratic Challenger Kay Hagan as someone "Godless."
If this was played in the northeast or in any other reliably blue state, it may not be so much of a big deal. But this has been played in of all places the south. What is so significant about it? Evangelicals. They have been known to back Republicans heavily for whatever race. In a close race, I won't be surprised to see Dole retake the lead similar to how George W. Bush lost to Al Gore after allegations of the then-Texas Governor's drunk driving record came out.
Here is the bottom line: negative ads work, regardless of how true or false they are. If I were Kay Hagan, I'd be dead nervous since this is a race in a socially conservative state. Sure she says that the people don't like this ad but privately, it could be a different story.
Oh by the way, the ad was itself godless!